On Daffodil Day

daffodils, Te Horo (15 August 2014)

daffodils, Te Horo (15 August 2014)

Today there are phony daffodils all over the place – because, as everyone in New Zealand must surely know, this is Daffodil Day.

“Daffodil Day is the Cancer Society’s annual flagship event,” says the homepage of the Cancer Society’s web-site, which regards Daffodil Day as “one of the most important fundraising and awareness campaigns in the country. As well as providing an opportunity to raise awareness of cancer in New Zealand, Daffodil Day is a major funding source for the Cancer Society. We are proud to be regarded as one of the country’s most trusted charities and this is reflected in our fundraising practices.”

In the past, I have been only too happy to donate to the Cancer Society, and to wear a plastic daffodil. I have fond memories of carrying bunches of cut flowers around the city and – on occasion – deriving pleasure from giving them away.

Today, though, I looked at daffodils in Moore Wilson Fresh but did not buy any. Nor did I poke a twenty into any collector’s tin.

The truth is I’m feeling exploited – by commerce in general, and by the Cancer Society’s principal sponsor in particular (even though I bank with the ANZ Bank).

I’m confident that the people of the Cancer Society are well-intentioned and honourable … but I’m sorry, I’m just not in the mood to wear a fake daffodil today.

So here’s a photo of some real daffodils clustered around a tree on the lawn of friends who live in Te Horo.


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