What exactly is matcha and why is everyone talking about it? – Eater

“Meet matcha, the current darling of the tea world. This finely milled green tea powder – the staple ingredient upon which traditional Japanese tea ceremonies were built in the 12th century – has seen a surge in popularity recently thanks to its visual appeal, purported health benefits, and beautiful, distinct flavor.” (Kathy YL Chan, in ‘Eater’)

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4 thoughts on “What exactly is matcha and why is everyone talking about it? – Eater

    • The way we westerners drink tea is fundamentally different from the 12th-century ceremonial style, of course. I’ve yet to taste it, Judith, but I certainly enjoy Japanese green tea.

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