What exactly is matcha and why is everyone talking about it? – Eater

“Meet matcha, the current darling of the tea world. This finely milled green tea powder – the staple ingredient upon which traditional Japanese tea ceremonies were built in the 12th century – has seen a surge in popularity recently thanks to its visual appeal, purported health benefits, and beautiful, distinct flavor.” (Kathy YL Chan, in ‘Eater’)

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